Ideogram Privacy Policy

Last updated: 23rd June 2020

Our Approach To Your Data

We believe very strongly in your right to privacy, and in your right to control your data at all times. We have consciously taken this approach when developing our Website and our Products. We have deliberately avoided the use of tracking technologies, and have attempted to minimise as much as possible the data we collect. For example, we do not use cookies or require the creation of an account to purchase our software. We do not sell or give information about our users to any third parties, except when strictly necessary as detailed below. We consider your data to be a liability, not an asset.

In this Privacy Policy, we describe the type of data that we collect from you when you use our Website and Ideogram Products and how we use and disclose that data. The following definitions will be used throughout this Privacy Policy.


"Software Product" means any software product developed by Ideogram.

"Downloadable Software Product" means any Software Product that can be downloaded and installed on a machine, licensed under the relevant Licence Agreement.

"Website" means any website that is the property of Ideogram, including but not limited to everything hosted under the top-level domains, and

"Cursive" means the Downloadable Software Product known as Cursive and the documentation associated with the software.

"Licence Certificate" is evidence provided to you by Ideogram of your purchase of a Software Product.

Why We Collect Data

We collect data for various reasons, such as:

  • To provide you with our software. We collect data that identifies you as an individual or company, depending on the type of licence, when you purchase our Software Products. This is required to create the Licence Certificate you need to run our Software Products. We only collect data which you explicitly fill in to provide to us. You are not required to provide us with any data to evaluate our software.
  • To provide technical support. We may need to ask you for data to process support requests, especially if it requires accessing data that you have already provided to us.
  • As required by law. We may collect, use and disclose your personal data where required by law, such as in response to a court order, valid subpoena, or other legal process.
  • Third Party Service Providers. We use third party service providers as discussed in Third Party Service Providers.

What We Collect

What we collect depends on the circumstances:

  • Purchasing Software Products: When you purchase a Downloadable Software Product, we collect and store information we require in order to create a Licence Certificate, generally your name or company name, a contact email address and possibly the name of the reselling company if applicable. We use a third-party service provider to process your payment. This provider is governed by its own agreement as described in Third Party Service Providers.
  • Reporting errors: When errors are submitted via our Software Products they may contain snippets of source code which may contain sensitive or personal data - you will always have the option to submit the error without this information. Errors submitted in this way generally also include information such as stack traces, which may reveal information about your project. We do not track your IP address when submitting this information.

No information from any of these activities is used for any other purpose, or to compile any kind of profile on our users.

Cookies and Other Tracking Technologies

We do not set any cookies on our Website, or use any other analytics or tracking technologies. Our third-party payment service provider may place cookies during the purchase process, see Third Party Service Providers for details on their privacy policies.


Children under the age of 16 cannot effectively consent to our use of their data, and thus should not provide it to us. If we discover that a person under the age of 16 has submitted information directly to us, we will delete the information from our systems.

Third Party Service Providers

  • Paddle: Our order process is conducted by our online reseller is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. They are a Payment Card Industry Data Security Standard (PCI DSS) compliant organisation. They collect data during the payment process for, among other reasons, fraud protection and VAT compliance. Their End User Privacy Policy is here.
  • Amazon AWS: AWS is where we host our Website and the server part of our payment process. We also store your data relating to Licence Certificate generation here. Their Privacy Policy is here.
  • Fastmail: Fastmail is our email provider. They store all our email, including copies of outgoing emails from the purchase process containing your Licence Certificate information. Their Privacy Policy is here.
  • GitHub: GitHub is used to collect the error information as described under Reporting errors. Their Privacy Policy is here.

Data retention and access to your data

At any time, you may ask for your data to be removed from our systems by writing to We may retain your information if it is required to comply with legal obligations.

At any time, you may request a copy of the information that we hold about you. To do so, please contact:

Changes to this Policy

This Privacy Policy is current as of the date of last modification set forth above. We may change this Privacy Policy from time to time. If we do amend this policy, we will communicate these changes via our Twitter account and on our mailing list.

Contact Us

If you have any questions or concerns, or you feel that this Privacy Policy has been violated in any way, please let us know immediately by contacting